Natural Born Killers & Capitalism

Natural Born Killers Natural Born Killers (Warner Bros. Pictures, 1994) is a film directed by Oliver Stone. The story is about Mickey and Mallory Knox, two serial killers that travel across America on a killing spree which elevates them from criminals into international media celebrities. The story sounds like a modern day Bonnie and Clyde (Warner Bros. Pictures, 1967), however Mickey and Mallory's crimes are much more severe and without cause. Stone intended the film to be a critique on a culture obsessed with violence and the media’s glorification of violence.In Chaos Rising: The Storm Around Natural Born Killers’ (Warner Bros. Pictures, 1994) Stone explains â€Å"What I was doing was pointing the finger at the system that feeds off violence, and at the media that package it for mass consumption. † Unfortunately, many people perceived the message of Natural Born Killers as a glorification of violence. The film even inspired several copycat killings. The film Na tural Born Killers was intended to critique a culture obsessed with violence, yet inspired murders.The reason this film was decoded so differently by some viewers was due to social stereotypes imposed by capitalist ideology. How an audience perceives a message from a text is through the process of decoding. Those who produce a text encode it with messages and meanings through the use of semiotics. When the audience receives a text, they then decode and identify these meanings through the signs and signifiers. Morley (1992, p. 53) explains that meaning in a text is generated through two main factors. The first factor is the way a text is encoded through semiotics.This can invite certain readings and block others. The second is the social background of the receiver, which can be studied sociologically. The interaction of these two constraining structures will define the notion that a text can be interpreted in an infinite number of individual ways. Stuart Hall’s work on the rol e of social positions in the interpretation of mass media texts also helps explain this. His work was based around the three different ways a viewer can decode a text. The first is the dominant reading.This is when the reader shares the text’s code and accepts the intended reading. The second is the negotiated reading, which is when the reader partly accepts the intended reading but not completely. The reader then modifies it in a way that reflects their own position, experience sand interests. The third is the oppositional reading, which is when the reader’s social situation causes them to oppose the dominant code. They understand the intended reading but don’t agree with the code and reject the intended meaning, causing them to develop their own interpretation of the text.On March 6th 1995, teen couple Ben Darras and Sarah Edmondson shot a local businessman in Oklahoma. They then drove to Louisiana where they also shot a store store clerk. After their arrest, the couple said that they had been taking acid and watching Natural Born Killers several times. Upon Darras’s arrest he also shouted the words â€Å"I’m a natural born killer man†. Since the release of Natural Born Killers it has been linked to 8 murders. Each of the murderers shared the same lower class social position, and passion for the film.What can Hall and Morley’s work tell us about how this film was decoded so differently from its intended meaning by these adolescents? Hall (1977, p. 182) explains that texts are polysemic, meaning they may be read differently by different people depending on their identity, cultural background and personal opinions. Traditionally in film, those who commit acts of violence are villains who get punished for their crimes, while the police are seen as heroes. In this film the police are violent; one being a murderer himself.Throughout the film, Mickey and Mallory slaughter without reason yet by the end of the film th ey gain sympathy and likeability from the audience. An oppressed lower class audience may see Mickey and Mallory as lower class heroes as they overcome the oppressing system. Some may sympathize and relate with Mallory's abusive upbringing. An example of this is shown in the film when Mickey and Mallory leave Mallory's house after murdering her parents, the wallpaper displayed is an open bird cage, signifying that she is now free.In this scene the fact that they have just murdered two people is completely overshadowed by Mallory’s escape from an abusive environment. The viewer’s own personal situation, experiences and beliefs heavily influence how they decode the message of this film. Each of the individuals who committed copycat crimes after watching Natural Born Killers came from lower class social backgrounds. This implies that the social conditions that the lower classes endure under capitalism have a direct relation to why these individuals received the opposition al reading of the text.Natural Born Killers dwells on the fact that the two protagonists come from a lower class family, are uneducated, and how capitalist society associates people in this situation with crime. In the film Mickey calls himself a ‘natural born killer’ as he was born into the lower class, therefore society assumes he is a natural born criminal. He explains, â€Å"I was thrown into a flaming pit of scum, forgotten by God. † In this instance, Mickey refers to society and the members of it collectively as ‘God’. The use of semiotics to express this point is quite strong.Signs such as the way Mickey and Mallory speak, the way they dress, how they are groomed and the families that they come from signify that both are a part of the lower class. Other important characters in the film, such as officer Scagnetti, warden McClusky and reporter Wayne Gale wear suits, speak well and are also well groomed. Several shots in the film such as Wayne Ga le trimming his nose hairs and McClusky combing his moustache are used to emphasize their appearance and social status. These characters are portrayed like this to signify that they are higher within the capitalist social hierarchy.All three seek control over Mickey and Mallory for personal gain, implying that the higher classes seek to control the lower class. As the film addresses the difference in occupation of classes in a capitalist society, it also addresses the aspiration levels of the lower class. As revealed previously, Mickey explains that society turned its back on him. He also states â€Å"I came from violence, it was in my blood. My dad had it, his dad had it. It’s just my fate. † Here Mickey is saying that he came from a lower class, as did his father and grandfather.He is also saying that to remain in this social status is just his ‘fate’, meaning the social norm. Hollingshead (2007, p. 285) explains that children have limited their horizons to the class horizon, and in the process they have unconsciously placed themselves in such a position that they will occupy the same levels as their parents. This being a direct effect of the capitalist ideology as Reissman (1953, p. 233) puts it, the proletarian can have no aspirations under capitalism, but instead must come to identify with their own class and aspire to an entirely different system of values. This entirely different ystem of values Reissman is referring to is that in many cases the lower class youth will pursue the quick rise to success and fame. In Natural Born Killers, Mickey and Mallory become international celebrities through their actions, they have fans and fame by taking the ‘short route’, regardless of the means used to get there. Williams and Mcshane (1993 p. 52) state that the lower class youth may be associated with and aspire to become a â€Å"policy king†: â€Å"I want to be a big shot†¦ have all of the guys look up to me. H ave a couple of lincolns, lots of broads and all of the coppers licking my shoes.As Natural Born Killers points the finger at the media for the glorification of violence, it also points a finger at capitalism for restraining the lower classes aspirations and confining them to a life of crime. Tshiwula (1998, p. 27) also shares this theory as she explains â€Å"capitalism is the root for the cause of much criminal behavior, particularly in crimes committed by the lower class. † Stuart Hall and David Morley’s work suggest that an individual’s social status can greatly influence how a text is decoded and the message they receive from it, regardless of the intended meaning.This suggests that people in a lower social status may see the antagonists as lower class heroes as they can relate to their situation. Semiotics in the film was used to signify the social gap between Mickey and Mallory, Wayne Gale, warden McClusky and officer Scagnetti. This explores the stereoty pes of social status in capitalist ideology. The film’s references to the lower class being confined to a life of crime and having restricted aspirations inform us that these factors are imposed by capitalism.Unfortunately, these points are still valid in modern society. Many people who come from low income families believe that having the occupation they desire is unachievable due to their social/financial status. This isn’t necessarily true, however people in this situation may think this due to what the rest of society thinks of them. Not only is the intended message of Natural Born Killers important in making people realize the media’s glorification of violence, but also the message of lower class stereotypes and how they affect the individuals within that class.This text also provides us with an extreme example of how a text can be decoded by different individuals. It’s safe to say that the oppositional reading of Natural Born Killers was a direct re sult of capitalist ideology and its influence on lower class individuals. References Hall, S. (1977) Culture, The Media and the ‘Ideological Effect’. America: Open University Hollingshead, A. (2007). Elmtown's Youth – The Impact of Social Classes on Adolescents. Chicago, America: Case Press Morley, D. (1992). Television Audiences and Cultural Studies.New York, America: Routledge Penn, A. (Director) Newman, D. (Writer) (1967). Bonnie and Clyde [Motion Picture]. America: Warner Bros. Pictures Reissman, L. (1953). American Sociological Review: Volume 18. America: American Sociological Association Stone, O. (Director/Producer) Tarantino, Q. (Writer) (1994). Natural Born Killers [Motion Picture]. America: Warner Bros. Pictures Tshiwula, L. (1998). Crime and Delinquency. Pretoria, South Africa: Kagiso Publishers Williams, F. P. , & McShane, M. D (1993). Criminology Theory. America: Anderson Publishing Co Natural Born Killers & Capitalism Natural Born Killers Natural Born Killers (Warner Bros. Pictures, 1994) is a film directed by Oliver Stone. The story is about Mickey and Mallory Knox, two serial killers that travel across America on a killing spree which elevates them from criminals into international media celebrities. The story sounds like a modern day Bonnie and Clyde (Warner Bros. Pictures, 1967), however Mickey and Mallory's crimes are much more severe and without cause. Stone intended the film to be a critique on a culture obsessed with violence and the media’s glorification of violence.In Chaos Rising: The Storm Around Natural Born Killers’ (Warner Bros. Pictures, 1994) Stone explains â€Å"What I was doing was pointing the finger at the system that feeds off violence, and at the media that package it for mass consumption. † Unfortunately, many people perceived the message of Natural Born Killers as a glorification of violence. The film even inspired several copycat killings. The film Na tural Born Killers was intended to critique a culture obsessed with violence, yet inspired murders.The reason this film was decoded so differently by some viewers was due to social stereotypes imposed by capitalist ideology. How an audience perceives a message from a text is through the process of decoding. Those who produce a text encode it with messages and meanings through the use of semiotics. When the audience receives a text, they then decode and identify these meanings through the signs and signifiers. Morley (1992, p. 53) explains that meaning in a text is generated through two main factors. The first factor is the way a text is encoded through semiotics.This can invite certain readings and block others. The second is the social background of the receiver, which can be studied sociologically. The interaction of these two constraining structures will define the notion that a text can be interpreted in an infinite number of individual ways. Stuart Hall’s work on the rol e of social positions in the interpretation of mass media texts also helps explain this. His work was based around the three different ways a viewer can decode a text. The first is the dominant reading.This is when the reader shares the text’s code and accepts the intended reading. The second is the negotiated reading, which is when the reader partly accepts the intended reading but not completely. The reader then modifies it in a way that reflects their own position, experience sand interests. The third is the oppositional reading, which is when the reader’s social situation causes them to oppose the dominant code. They understand the intended reading but don’t agree with the code and reject the intended meaning, causing them to develop their own interpretation of the text.On March 6th 1995, teen couple Ben Darras and Sarah Edmondson shot a local businessman in Oklahoma. They then drove to Louisiana where they also shot a store store clerk. After their arrest, the couple said that they had been taking acid and watching Natural Born Killers several times. Upon Darras’s arrest he also shouted the words â€Å"I’m a natural born killer man†. Since the release of Natural Born Killers it has been linked to 8 murders. Each of the murderers shared the same lower class social position, and passion for the film.What can Hall and Morley’s work tell us about how this film was decoded so differently from its intended meaning by these adolescents? Hall (1977, p. 182) explains that texts are polysemic, meaning they may be read differently by different people depending on their identity, cultural background and personal opinions. Traditionally in film, those who commit acts of violence are villains who get punished for their crimes, while the police are seen as heroes. In this film the police are violent; one being a murderer himself.Throughout the film, Mickey and Mallory slaughter without reason yet by the end of the film th ey gain sympathy and likeability from the audience. An oppressed lower class audience may see Mickey and Mallory as lower class heroes as they overcome the oppressing system. Some may sympathize and relate with Mallory's abusive upbringing. An example of this is shown in the film when Mickey and Mallory leave Mallory's house after murdering her parents, the wallpaper displayed is an open bird cage, signifying that she is now free.In this scene the fact that they have just murdered two people is completely overshadowed by Mallory’s escape from an abusive environment. The viewer’s own personal situation, experiences and beliefs heavily influence how they decode the message of this film. Each of the individuals who committed copycat crimes after watching Natural Born Killers came from lower class social backgrounds. This implies that the social conditions that the lower classes endure under capitalism have a direct relation to why these individuals received the opposition al reading of the text.Natural Born Killers dwells on the fact that the two protagonists come from a lower class family, are uneducated, and how capitalist society associates people in this situation with crime. In the film Mickey calls himself a ‘natural born killer’ as he was born into the lower class, therefore society assumes he is a natural born criminal. He explains, â€Å"I was thrown into a flaming pit of scum, forgotten by God. † In this instance, Mickey refers to society and the members of it collectively as ‘God’. The use of semiotics to express this point is quite strong.Signs such as the way Mickey and Mallory speak, the way they dress, how they are groomed and the families that they come from signify that both are a part of the lower class. Other important characters in the film, such as officer Scagnetti, warden McClusky and reporter Wayne Gale wear suits, speak well and are also well groomed. Several shots in the film such as Wayne Ga le trimming his nose hairs and McClusky combing his moustache are used to emphasize their appearance and social status. These characters are portrayed like this to signify that they are higher within the capitalist social hierarchy.All three seek control over Mickey and Mallory for personal gain, implying that the higher classes seek to control the lower class. As the film addresses the difference in occupation of classes in a capitalist society, it also addresses the aspiration levels of the lower class. As revealed previously, Mickey explains that society turned its back on him. He also states â€Å"I came from violence, it was in my blood. My dad had it, his dad had it. It’s just my fate. † Here Mickey is saying that he came from a lower class, as did his father and grandfather.He is also saying that to remain in this social status is just his ‘fate’, meaning the social norm. Hollingshead (2007, p. 285) explains that children have limited their horizons to the class horizon, and in the process they have unconsciously placed themselves in such a position that they will occupy the same levels as their parents. This being a direct effect of the capitalist ideology as Reissman (1953, p. 233) puts it, the proletarian can have no aspirations under capitalism, but instead must come to identify with their own class and aspire to an entirely different system of values. This entirely different ystem of values Reissman is referring to is that in many cases the lower class youth will pursue the quick rise to success and fame. In Natural Born Killers, Mickey and Mallory become international celebrities through their actions, they have fans and fame by taking the ‘short route’, regardless of the means used to get there. Williams and Mcshane (1993 p. 52) state that the lower class youth may be associated with and aspire to become a â€Å"policy king†: â€Å"I want to be a big shot†¦ have all of the guys look up to me. H ave a couple of lincolns, lots of broads and all of the coppers licking my shoes.As Natural Born Killers points the finger at the media for the glorification of violence, it also points a finger at capitalism for restraining the lower classes aspirations and confining them to a life of crime. Tshiwula (1998, p. 27) also shares this theory as she explains â€Å"capitalism is the root for the cause of much criminal behavior, particularly in crimes committed by the lower class. † Stuart Hall and David Morley’s work suggest that an individual’s social status can greatly influence how a text is decoded and the message they receive from it, regardless of the intended meaning.This suggests that people in a lower social status may see the antagonists as lower class heroes as they can relate to their situation. Semiotics in the film was used to signify the social gap between Mickey and Mallory, Wayne Gale, warden McClusky and officer Scagnetti. This explores the stereoty pes of social status in capitalist ideology. The film’s references to the lower class being confined to a life of crime and having restricted aspirations inform us that these factors are imposed by capitalism.Unfortunately, these points are still valid in modern society. Many people who come from low income families believe that having the occupation they desire is unachievable due to their social/financial status. This isn’t necessarily true, however people in this situation may think this due to what the rest of society thinks of them. Not only is the intended message of Natural Born Killers important in making people realize the media’s glorification of violence, but also the message of lower class stereotypes and how they affect the individuals within that class.This text also provides us with an extreme example of how a text can be decoded by different individuals. It’s safe to say that the oppositional reading of Natural Born Killers was a direct re sult of capitalist ideology and its influence on lower class individuals. References Hall, S. (1977) Culture, The Media and the ‘Ideological Effect’. America: Open University Hollingshead, A. (2007). Elmtown's Youth – The Impact of Social Classes on Adolescents. Chicago, America: Case Press Morley, D. (1992). Television Audiences and Cultural Studies.New York, America: Routledge Penn, A. (Director) Newman, D. (Writer) (1967). Bonnie and Clyde [Motion Picture]. America: Warner Bros. Pictures Reissman, L. (1953). American Sociological Review: Volume 18. America: American Sociological Association Stone, O. (Director/Producer) Tarantino, Q. (Writer) (1994). Natural Born Killers [Motion Picture]. America: Warner Bros. Pictures Tshiwula, L. (1998). Crime and Delinquency. Pretoria, South Africa: Kagiso Publishers Williams, F. P. , & McShane, M. D (1993). Criminology Theory. America: Anderson Publishing Co

Playscript

This scene starts in Brian's bedroom on a Saturday morning. He has just got out of bed and Susie, his sister, is calling him down for breakfast. Brian 🙠 talking to himself) Ohhhhhh. Yes! Tomorrow, we are going to the adventure park. Susie 🙠 shouting) Brian, come down! Breakfast is ready! (Brian stomps down the stairs into the dining room where he meets Susie. They both sit down at the table.) Brian: I can't wait to go to the adventure park tomorrow. Susie: What! Mom said we are going to the Science Museum. Brian: No way I'm going to some stupid Museum. I want some excitement. Susie: The museum is nice and educational. We can learn a lot. Brian: (losing his temper) don't we learn enough at school already? Susie: What we learn at school is just the basic things. At the Science Museum we can learn many fascinating things about our world. Brian: Well, I'm not so fascinated. I would rather have fun. Susie: Learning about the world we live in is fun. Brian: We already know about the world we live in. It is called the earth and it is in the shape of a sphere. Susie: Brian. There is so much more to learn about the earth than just the name and the shape. Brian: Well we can learn more about the earth another time because I have been waiting too long for this to let this opportunity pass me by. Susie: No, we can't! The Science Museum is closing this week. We have to see it tomorrow or we will never get to see it. Brian: (In a sarcastic voice) well, that's just a shame. We will be missing it so much. Susie: (hugging Brian) Please. Can't you just delay your adventure trip this time? Brian: Oh Alright but just this time. Susie: Thanks Brian. You're a great brother.

Humanism in The Renaissance Essay

The Renaissance was a great revolution in Europe from the ways of the Middle Ages. This essay is about the different aspects of humanism evident during the Renaissance (the changes in political philosophy, art and religion). Essay Question: What cultural changes during the Renaissance portrayed humanism? Humanism in the Renaissance The Renaissance was a time in which the modern age began, because of humanism. Humanism is a way of life centered on human interest. It was a huge change to switch from a religion based society in the Middle Ages to a people based society in the Renaissance. During the Renaissance, humanism effected political philosophy, art and religious change. First, political philosophy was severely changed during the Renaissance due to humanism. Niccolo Machiavelli of Florence, Italy was the main source of change. At this time there was much conflict between the cities of Italy. Because of this, Machiavelli wrote a book on his political philosophies to keep the current ruler in power. His book was entitled, The Prince. Machiavelli had a very negative, yet realistic, outlook on human nature. He wrote in his book that it is best for a ruler to be feared as opposed to being loved. His reasoning for this belief was that people are not very faithful; they are likely to stay loyal when things are going well, but when things get tough, they will desert you. If the ruler is feared, people should be afraid to go against him or her. He also wrote in his book that political life should not be governed by one set of beliefs. This belief is humanistic, because a single person’s view holds much more importance. He did not believe the government should be entirely run off of one set of religious views. Machiavelli’s humanistic opinions changed the political philosophy during the Renaissance greatly. Another area influenced by humanism during the Renaissance, was art. If you compare art from the Middle Ages to art in the Renaissance you can see many differences. In Middle Age art, all of the people in paintings look very similar, whereas in Renaissance art, people were given unique  characteristics. This difference shows humanism, because it proves that individuals were becoming more and more important. Individualism was common in artwork now, because artists began to paint portraits and self-portraits. The most famous painting of all time, De Mona Lisa, was a portrait painted by Michelangelo during the Renaissance. Another element used in art was perspective. Perspective gave a picture dimension and it made things appear much more realistically. Perspective reflects on the more humanistic and realistic views people were developing at this time. Middle Age art often portrayed people laboring. In Renaissance art, people seem to be enjoying themselves more, because a people cente red society would be much more enjoyable than a religiously based society. The differences between Middle Age art and Renaissance art, really shows how humanism had an effect. The final change that humanism influenced during the Renaissance was religion. Renaissance can be deciphered from different languages to mean â€Å"rebirth†. This certainly was a religious time of rebirth. Probably the largest change was the separation of Christianity from politics. This change is what made European society switch from theocentric to homocentric. This separation portrays humanism, because it follows Machiavelli’s idea that the two should not intertwine. Martin Luther also carried some humanistic ideas. One of his philosophies was that deciphering the bible through a priest was morally incorrect. This philosophy represents humanism, because everyone carries their own head on their shoulders. If you learn the bible through a priest it is likely to be very biased. If you were to read it on your own, you can make your own personal beliefs. Luther’s philosophy shows humanism, because by allowing people to form their own beliefs, you are allowing peopl e to become unique. Humanism was so powerful during the Renaissance, that it influenced Machiavelli to write a book that changed political philosophy. Humanism also made art work appear more realistic. Finally, humanism changed religion, because society was no longer theocentric. From the religious based Middle Ages to the people based Renaissance, there was much change, because of humanism.

The Effect of World War Two on the Status of British Women Essay

The Effect of World War Two on the Status of British Women - Essay Example This essay stresses that women, in particular, assailed by a series of unending attacks to their humanity and had to claw at what appears to be a hint of hope for survival. Class distinctions broke down and the formerly rich women adjusted to life’s painful realities that they had to live like the rest of the commoners. This discussion declares that women prisoners of war were treated inhumanely. Their captors were usually cruel, desensitized by the evils of war. They were forced to live in despicable conditions – overcrowded cockroach-infested huts, poor sanitation, and the epidemic of head lice. They were made to sleep on very narrow wooden boards, with no privacy at all. They was utter disregard for their well-being and health. Women camp prisoners were ordered around to do forced labor. In all kinds of climates – in very high temperature, under the blazing hot sun, they were made to dig graves to bury the dead, dig up latrines for their own use, chopped wood and carry extremely heavy load. In a sense, chivalry was dead in those times. Being participants in the war, women were exposed to all kinds of danger. Although threats to their lives were all around and caused chaos in their biological systems, it became a normal occurrence to be at gunpoint or the target of enemy fighter plan es. The war demanded enormous manpower, not just in the armed forces, but also in industry. The government therefore, took the decision to draft women into ‘men’s’ jobs, just as they had done during the First World War, in an attempt to keep production at a steady level.

Sovereign Funds Investment in Qatar and Dubai Term Paper

Sovereign Funds Investment in Qatar and Dubai - Term Paper Example Due to SWFs importance gained in the recent times many researches are being conducted in order to deal with the concerns and problems identified in its current position and in the expected growth that is to occur in future. Sovereign Wealth Funds (SWFs) and Investment: Sovereign funds investment is a government owned and controlled investment fund. Such an investment fund is called Sovereign Wealth fund (SWFs). There is no one accepted definition of SWFs; however these funds are usually funded by fiscal (government) surpluses or foreign exchange reserves. The sources of foreign exchange reserves could be profit and surpluses from exports of commodities and other means like investment in international markets. Government is involved in various revenues generation activities, the revenue obtained can be invested within the country or sometimes it is invested in foreign countries. The investment of these funds is put up in foreign financial assets like stocks and bonds of different inte rnational companies. (Truman, Edwin.M. 2010) Establishment of Sovereign Wealth Funds in Qatar and Dubai: About 60% of the SWFs were formed after 2004 when the oil and gas sector faced a sudden boom and the countries involved in exports of these commodities piled up large reserves of foreign exchange. ... Qatar’s SWF is known as ‘Qatar Investment Authority’, established in 2005; while Dubai’s SWF is called â€Å"Investment Corporation of Dubai†, established in 2006. The total funds of Qatar Investment Authority and Investment Corporation of Dubai are 70 and 82 billion dollars respectively in 2009-2010. (Truman, Edwin.M. 2010) Structure of Sovereign Wealth Funds in Qatar and Dubai: The Persian Gulf countries dominate global SWFs. UAE, Saudi Arabia, Kuwait, and Qatar combined accounts for more than half of the world’s assets. Researches show that regardless of countries have a current account deficit or surplus, SWFs are generally associated with countries involved in exports of oil, gas and natural resources and have piled up large foreign exchanges due to these exports. Qatar and Dubai invest most of its foreign exchange reserves directly in SWFs international assets and therefore do not have large reported foreign exchange reserves. These coun tries buy dollars and invest in SWFs internationally rather letting their exchange rate appreciates. Oil sales being dollar- denominated has made it easier for the gulf countries. This leads to drop in the value of dollar due to excessive dollars in the market which results in preserving the value of SWFs when expressed in local currency terms. In 2008 UAE reported US$ 751 billion in its SWF international assets and only US$ 32 billion as foreign exchange reserve while Qatar showed US$ 70 billion in its SWF international assets and only US$ 10 billion as foreign exchange reserve which showed their positions relatively low on foreign exchange to GDP ratio in comparison with countries which reports large amount of

Summary and response for Arad and Walker, Reflecting Absence Essay

Summary and response for Arad and Walker, Reflecting Absence - Essay Example Two large designated areas will be built, both of which contain pools. These designated areas represent the footprints of the two World Trade Center towers. Deciduous trees will be included throughout the park. The two designated areas also contain a ramp that leads down into the areas. This is intended to have the effect of removing the public from the noise and bustle of the city and create a solemn area. In this area there is also a ribbon of names that is intended to underline the enormity of the tragedy. The names are placed in no particular order as the authors indicate, â€Å"I have found that any arrangement that tries to impose meaning through physical adjacency will cause grief and anguish to people who might be excluded from that process, furthering the sense of loss that they are already suffering† (Arad & Walker, Web). There is a passageway between the two areas that can be used for remembrance. In this area visitors are able to leave candles or artifacts to comme morate the tragedy. There is also a passageway that leads to an underground complex. In this area there is room for lectures, a research library, as well as a museum that includes remnants of the tragedy (twisted steel, a crushed fire engine). Ultimately, the authors indicate that this memorial is intended as a place of remembrance for both the city and the victims of the tragedy. Furthermore, the area is designed to work seamlessly into the urban landscape, as well as working as an area of meditation. When considering the Reflecting Absence memorial I hold a number of conflicting viewpoints on the ultimate efficacy of the project. When considering the aesthetic elements of the memorial it seems that the architects have done an excellent job of creating a subtle and meditative atmosphere. For example, the two pools operating to commemorate the fallen towers are effective elements. Similarly, the water inside the designated areas and the deciduous trees outlining the memorial are

Managing people Essay Example | Topics and Well Written Essays - 500 words - 1

Managing people - Essay Example will require people’s perspective and behaviour to change bringing in the human impact into the change and making the change strategy more complex (Anderson & Anderson, 2001). Now let’s analyse the change in particular. The first reaction of the employees to this change is that of dissatisfaction and anger. The employees will view this decision as the company’s greed for making money through parking charges. To them this change will not just burn a hole in their pockets but also cause a lot of inconvenience as their commuting time will increase and their personal time will take a hit if they decide to commute by public transport. The quality of their life can change drastically as a result of this change. Therefore, a widespread opposition should be expected and the organizational change must be planned accordingly. Most models of organizational change involve the entire process of identifying the problem, finding a solution, developing a strategy and then implementing it. In the current context, the problem and the solution have already been identified. Hence, it is now up to designing and implementing a successful strategy to carry out the change. Three key strategies to managing organizational change are communication, participation and support. It is through these three the current change can be effectively managed. For employees to adjust effectively to change, it is essential to communicate the reason, purpose and need behind the change (Walker, 2010). In the current context, it is highly essential to communicate that the main reason behind the change. It must be made clear to all the employees that this is not a money making initiative but an imitative to play by the rules and ensure that there would be no discomfort caused to others due to the negligence of the few. Also it must be communicated that the initiative would result in positive effects of the environment by bringing down the carbon footprint of the company. It is only when this is

Technical Writing Essay Example | Topics and Well Written Essays - 1000 words - 3

Technical Writing - Essay Example how to sell, customer service, merchandise knowledge. By the end of the third month, the employee flows without assistance. Please do not hesitate to contact me in regards to any questions or concerns about this report. Sincerely, YOUR NAME 1. Course- Mythology (English Department) Lesson- Odes Assignment – Greek and Roman View on Life and Death in Horace’s Odes. Five page paper. Works Cited Page. Minimum sources 3. Deadline: two weeks. Step One: Obtain correct materials. In this case, the Jame’s Michie translation of Horace’s Odes, 2002. Step Two: Read and highlight portions of Horace’s Odes that pertain directly to life and death. Note line and page numbers. Step Three: Seek other credible sources that better explain or discuss the idea of how Romans viewed life and death that refer to Horace’s poems and cite them with evidence in the main source to back your argument. Step Four: Write the paper with the correct amount of pages and sources. Reread for grammar and spelling then again for clarity and flow. Step Five: Make sure to turn the paper in by the deadline to avoid losing unnecessary points. 2. The particular lesson above will be graded as follows: A. Compliance of instructions (15 points) B. Content (25 points) C. Grammar and spelling (20 points) D. Ease of explanation, flow, proper citation, evidence, and relevancy (30 points) E. Works Cited or Reference Page (10 points) *5 points will be deducted for every day past due date on late papers. After 7 days, there will be no late papers accepted. a-c. The technical writer’s responsibilities include developing documentation via editing, proofreading, writing, research, and professionalism. Also, delivering proposals, preparing grants and/or writing for operational systems. Understanding a reader’s context affects the preparation of a document in numerous ways, but the most important ones being that the wrong research could be conducted, or content edit ed if that communication is null n void. Project Plan sheets have six parts to it: Audience, Purpose, Subject, Author, Project Design and Specifications, and Due Date. The individual functions act as a whole to ensure an appropriate, detailed plan that assists in avoiding future errors. 3. a. Sexist language is language that unnecessarily draws attention to gender in a negative way, i.e. to stereotype or demean. b. Bar Charts are visual tools to illustrate a point. They can also be graphs and have rectangular-shaped bars that are shaded or not shaded according to the values in which are utilized, or being presented. It does not matter if they are showed vertically or horizontally as long as it is consistent with the data. c. Spatial method of paragraph development is effective for optimizing description and it moves directionally. d. The classification method of paragraph development is not as left to right so to speak because it goes by grouping people or objects by their shared gr oups. Reference Page Picket, A. N., Laster, A. A., & Staples, K. E. (2001). Technical English: Writing, Reading, and Speaking (8th ed., pp. 45-46). New York, NY: Addison Wesley

Business Technology Essay Example | Topics and Well Written Essays - 750 words

Business Technology - Essay Example It actually enhances the communication process between people and the organizations. Despite the advantages, several demerits and disadvantages of the application of advanced technology in the business process affects the relationship between an individual and his or her particular organizations, such as bank, school or shops. Several business organizations and banks are implementing online transaction system in the business processes to bring efficiency in the payment making process. People are still trying to avoid this online payment process due to the threat of account hacking by cyber thieves or theft of privacy or personal relationship. In terms of social relationship between friends and families, lack of security in several social media networking sites allow people to access the accounts of different users. These issues generally affect the social and business relationship of people. It is clear from above discussions that the introduction and implementation of technology in daily operations have several advantages as well as disadvantages. Online shopping, online order placing, online distribution, online application and e-CRM are the several advantages of the implementation of advanced technology in the business operation process. In addition to this, emergence of several social media networking sites help people to maintain effective relationship with the friends, families, colleagues and several business organizations (Sternheimer, 2013). But, issues like, online hacking and theft of privacy is affecting the relationship between the people and their respective organizations. It is important for both the users of technological equipments or applications and the organizations to maintain efficiency in the adoption and... This essay approves that several demerits and disadvantages of the application of advanced technology in the business process affects the relationship between an individual and his or her particular organizations, such as bank, school or shops. Several business organizations and banks are implementing online transaction system in the business processes to bring efficiency in the payment making process. People are still trying to avoid this online payment process due to the threat of account hacking by cyber thieves or theft of privacy or personal relationship. In terms of social relationship between friends and families, lack of security in several social media networking sites allow people to access the accounts of different users. These issues generally affect the social and business relationship of people. It is clear from above discussions that the introduction and implementation of technology in daily operations have several advantages as well as disadvantages. Online shopping, online order placing, online distribution, online application and e-CRM are the several advantages of the implementation of advanced technology in the business operation process. This paper makes a conclusion that organizations are using advanced technology in the business processes in order to maintain strong relationship with the target customers. Despite the advantages, people can face several through these online business or social applications.

Reflection paper Essay Example | Topics and Well Written Essays - 250 words - 14

Reflection paper - Essay Example Every now and then we got to read students’ essays on the same topic or type of essay we were willing to write and that has greatly helped me since I got to understand what was right or wrong with it, in addition to not only evaluating the essay but also getting the chance to share my feedback with the rest of the class. Reading other people’s essays and listening to the professor talking about them makes me know what to include in my essays as well as how to make them efficient. The most effective thing I have done is working on the run on sentences because they helped me a lot and made me aware of what to avoid while writing my essays. The peer review has also helped me a little bit because apart from seeing my group’s papers and finding things to develop my essay more, I also get feedback from my group that assists me fix and make my essay even better. I attended the first conference which was very helpful since it helped me avoid getting a terrible score. On showing my essay to the professor, he advised me to change all of it because it wasn’t the kind he had requested for. He further gave me a chance to re-write my essay, as per his instructions so as to get a good grade. I feel that the professor teaching us English is doing his best in teaching us what we need to learn; which is a very commendable job

How Globalisation Complicates the Process of Business Management and Essay

How Globalisation Complicates the Process of Business Management and Yet Increases Profitability - Essay Example On the other hand, globalisation is inevitably associated with the changes in competitive dynamics, which necessitate the creation and implementation of new business strategies and lead to profound shifts in management consciousness at a global scale. How globalisation drives profitability and complicates business management in international banking is a difficult question. The current state of research into the effects and implications of globalisation for business management and profitability is rather scarce. The main goal of this research is to analyse primary and secondary information in regards to the changes in profitability and business practices as a result of globalisation and internationalisation in the banking sector. Research aims and objectives The main research question is â€Å"how globalisation complicates global banking business and yet increases overall profitability for stakeholders and promoters for global banking enterprises†. ... of globalisation on business management practices; Understand how globalisation raises profitability; Estimate the mechanisms behind globalisation, profitability, and management practices in the banking sector. Literature review The current state of research provides a wealth of information about globalisation and its implications for various economic processes. Much of what was written and said about globalisation revolves around the topic of macroeconomic policies, financial internationalisation, and the shifts in competitive dynamics. However, contemporary scholars display increased interest toward the issues of globalisation and its effects on profitability and business management in organisations. Recent studies and research findings provide useful information about how globalisation affects businesses and decision-making processes in the new, global reality. The significance of the relationship between globalisation and management practices cannot be underestimated. More often than not, globalisation in management reflects through the development and implementation of the universal global standards of professional decision-making. In this context, international accounting and financial standards are among the most frequently discussed topics in professional literature. Beke (2010) suggests that the adoption of international financial standards by firms leads to better profitability and improved quality of accounting practices and decisions in organisations. Furthermore, harmonisation and standardisation of management practices are the most regular consequences of using international financial standards by firms (Beke 2010). Ultimately, it is due to the use of international financial/ accounting standards that businesses spend less time and money managing their

Social And Cultural Diversity Paper Essay Example for Free

Social And Cultural Diversity Paper Essay This paper will explore the writer’s personal beliefs, theories of racism and explore the ACA codes of ethics and treatment modalities for various cultures and also will introduce you took some of the writers experiences. I grew up in the deep south were racism was still alive and thriving. My time was in the sixties when the Klux Klux Klan was causing trouble and nothing was being done about it. My parents would tell my sisters and me to always be home before the sun went down because they were afraid that we might be taken or worst killed. When I attended school schools were segregated, but all the students in my class were people of color. White students had their class and we had ours all at the same school. When we went out to play the white students would call us names and the teachers would just laugh and tell them not to call us names. Where we lived it was all people of color in my community. The white people lived in another area. I remember that in order to get to the store we had to go through the white community and they would throw rocks at us and chase us back to be we lived. When I got to Jr. High School and had two white friends. We played and talked together all the time. The cultural difference between us made it hard for other students to understand what we were during. Students of color would be upset with me for talking with the white students and the white students would also be upset with them for associating with me. Just like half-century ago black people had problems when the right to vote in the South was the almost exclusive domain of white people (Kornacki, 2011). Black people would be intimidated by white people if they attempted to cast votes. I remember when my parents were determined to vote and they would get with other people of color and form a mob and go down there to vote. They all got to vote, but after that they would have to fight their way back home. I remember those days just if they were yesterday and today racism still lives on in the Deep South. The Deep South is not so much as where it is located, but it is a distinct culture (racism, racial 2013). Racism started in the south when the slaves were brought over here from Africa and the slave owners saw that African slaves were better at taking the heat and working all day long. They were looked at as property and nothing else. As the years went by and slavery was abolished they could not get over the fact they black were nothing more than slaves and because of that blacks could never be equal to whites(racism, racial 2013). When I associate with white people I have trust issues because of the things I saw when I was a child. Being an adult now I always watch what white people do around me and listen closely to every word that they say to me. Because of the way we were treated, I find myself always trying to be better than anyone else during any task. Whenever white people tell me anything I have trust issues being that they are trying to help me. Sometimes I have to examine myself because being biased in the field that I have chosen will not work. I have problems when groups of people of a certain culture get together in a group and are talking. The first thing that enters my mind is the wonder if they are talking about me. These are biases issues that how have learned to live with and also have learn not to let them effect the way that I treat other people (Diller, 2011). Racism is a bias of mine that I work on every day. Learning how to deal with a race and also how not to hold the way they act against them. People who openly express that they believe the white race to be superior to any other race are people I have a problem with, but when it comes to helping them in a therapeutic manner I have learned to put my personal feeling on the Back burner. Everyone has the right to feel any way that they want and human rights belongs to everybody. Humans Rights are a guarantee and cannot be discriminated against (Shenker, 1995). According to Diana Ayton-Shenker â€Å"Every human being has the right to culture, including the right to enjoy and develop cultural life and identity. Cultural rights, however, are not unlimited. The right to culture is limited at the point at which it infringes on another human right. No right can be used at the expense or destruction of another, in accordance with international law† (Shenker, 1995). Subtle Racism is defined as, Subtle, commonplace forms of discrimination, such as being ignored, ridiculed or treated differently(Subtle racism, 2013). Subtle racism is something that happens on a daily basis. I have experience it myself and when I do I just ignore the ones who are perpetrating it. I believe that there are people who are unaware that they are racist. I believe that because they have acted the way they do towards people of color since their childhood they believe that they are displaying normal behavior. Subtle racism can be displayed by all races. Every culture displays some type of subtle racism when confronted with a person from outside their culture. The reason there would be significant differences in perceptions and values of members within the same ethnic group is because even people of the same ethnic group have differences with people within their own Group. It can be as simple as believing that a person is not acting the way they believe that they should be coming from that ethnic group. Some people of color may believe that someone in Their ethnic group is not acting like they are from their group or may believe that they are trying to act like they belong to another ethnic group. The mixing of different social backgrounds is influenced by social interaction (Wesker, 2011). Working today as a counselor you must be culturally competent. Being culturally competent means understanding every culture, their language, social and economic nuances of people (diversity and cultural competence, 2013).

Toyota Business Strategy In Global Environment Marketing Essay

Toyota Business Strategy In Global Environment Marketing Essay There have been two reasons of arbitrariness at work to evolve Toyota from its very humble beginning to a world renowned car maker. Firstly, the oil crisis of mid 1970s became an exogenous jolt that increased the demand for smaller and fuel-efficient vehicles in the U.S. Toyota was a making these cars and the U.S buyers who would never have bought Toyota cars , were stirred to make the purchase for the first time. Many of them got pleasantly surprised by the value offered by Toyota and became long term customers as oil prices soared. The oil crisis, in a sense, proved a welcome break and a critical incident to get entrance to the main-stream of the automobile market in U.S. The Toyota Production System can be called a paradox as on one side, all activities, production flows and connections in a Toyota plant are inflexibly scripted. Yet, its operations are extremely flexible and quite responsive to consumer demands, at the same time. It is considered that the very inflexibility of the operations which makes flexibilities reality. It is because of the operations can be regarded as constant series of controlled experiments. Upon defining any specification, it is actually making a hypothesis which can then be examined in action. This scientific method way is not forced on its workforce rather ingrained in them. It inspires them to indulge in the type of tested and experiments that are generally accepted as the basis of a learning organisation. The Toyota Production System evolved from the day to day working of the company over a long period and has actually never been written down as a manual. Toyota builds up all its working operations as experiments and i ngrains the scientific method to its workforce. The first step establishes how workers do their job. The second is how they interact with each other. The third is about the construction of the production lines. Lastly, how workers can learn to improve. Every production path, link, and action planned on these steps should have built-in tests which can indicate problems straight away. And this apparently inflexible system is made so flexible and adaptive to its ever changing environment through the repeated responses to those in built tests. This made it well positioned in the mist of 1970s oil crisis. Toyota coming from the Japan where size and fuel economy were big issues then in the U. S. But after the Oil crisis, Toyota just had want the U.S consumers were looking for in a dramatically changed environment. According to Louis Pasture, Fortune favours the prepared mind, and this small piece of fortune could have proved useless had Toyota made poorer cars. But instead, U.S consumers straight away realized its quality which was a reflection of its tradition and strategy of production excellence, of reduction in costs and defects and improvement in the quality. The use of thorough standardization to achieve a strategic flexibility is an apparent paradox at the centre of Toyotas excellent quality and efficiency through making a lot more predictable quality and timing outcomes than possible otherwise. Common architecture, standardization of the processes and reusability are the concepts and tools included in this kind of principle. Taking waste out of the product development process is absolute critical. Actually, standardization of skills, processes and designs enable for the customization of specific programme, broader individual responsibility and a JIT HR strategy, more elastic capacities for product development and quite a few other benefits. The ministry of international trade and industry (MITI) encouraged Japanese firm to enter to automobile industry despite establish competitors from the West by imposing high tariffs discouraging import and prohibiting foreign ownership. Post-war conditions put Japan into a country lacking significant capital, so that Japan had to rely mostly on producing its own technology. Toyota family vehicles are preferred and popular. Toyota needs to develop new technology to enhance their diesel engines, to make less pollution which will impact the low CO2 emission in environment, and which will be socially benefit for the world. Toyota needs consistent policies, regulations and incentives to accelerate technology and acceptance of technology. Toyota overall technology is good but its electric cars have an issue of less battery time etc. In Toyota the process of decision making is mostly done by the top level management according to the facts and findings of the research departments. Toyota got very strict organisational structure in order to achieve their high goals in international market. Firstly Taiichi Ohno was the guy who basically designed their management style and gave the Toyotas most famous concept of Toyota production system or lean manufacturing system. According to Ohno work means the production of the perfect goods only, because he thinks that if a machine is not producing the perfect goods then it is not in good working condition or maybe not working. This concept tells us that Toyota is very quality conscious. But actually now Toyota is being questioned about the quality after millions of recalls and hundreds of accidents in last four months to Toyota drivers. But actually in Toyota when the decision making is done then the workers are really pushed hard by the managers to achieve the targets. And thats why currently Toyota is facing problem with Brake override system and they had to recall millions of cars, because software problem related to brake and acceleration system and in some models gas pedal sticks with the floor pad. All competitors of Toyota are already using this brake override Technology but Toyota was slow to understand this technology but now they are saying that in future this system will be available in all Toyota upcoming cars. But honestly speaking in U.S Toyotas reputation has been reduced tremendously after some accidents due to their mistakes. And now currently at first place Toyota should do something to get the customer confidence back to prosper in future market. http://www.mainstreet.com/article/smart-spending/autos/what-toyota-should-have-done-brake-override?page=1 http://www.egmcartech.com/2010/02/26/inaba-toyota-shouldve-done-a-better-job-sharing-information-with-lawmakers/ Toyota needs to improve the knowledge management system because only then they can learn from their past mistakes and their solutions and by doing so they can make a strategy to avoid those mistakes in future. Toyota should be quick to spot new technologies those are highly recommended by different markets for the safety of the road users. Try to design products for different regions according to the needs of local people where the final product will be used. As company want to be more globalised then we should try to build a database in which everything is available for each and every individual who is working in Toyota anywhere in the world. There should be a system through which company can communicate more effectively to decrease the safety defect issues in products around the globe. Always try to consider local knowledge about the industry before designing any type of vehicle for local people and presenting or marketing it around the globe. Try to do more than competitors in every market to please the consumer, because this will contribute to brand loyalty and then people will have more confidence to buy a Toyota product. As Toyota want to compete in the international market in more countries then marketing strategy for each country or region should be different and according to the local way of thinking. Toyota should try to localise production and supply base to avoid expenses like storage and transportation. And it also enables them work more quickly and efficiently in most of the times. Find workers which are needed for the job and develop them according to the needs of the company to achieve high and efficient productivity. Toyota should always keep a look on all types of suppliers and their product quality because its directly related with the Toyotas product quality. As product designs and technologies are changing day by day thats why Toyota should not indulge itself to long term contracts with suppliers. Train and encourage innovative people working within the company to create something new and exciting for international markets according to the demand of public and international standards. There should be no compromise on the user safety of the product in any kind of circumstances. For the purpose of more globalization of Toyota supply chain management should be improved to oblige the commitments in international market. Dealers working with Toyota motors should be trained in such a way that customer service and support should be their main priority. The decisions that are concerned with the environment in which the firm operates, the entire resources, owner of company and the interface between the two are known as strategic decision. Here are some of the characteristic of strategic decision Strategic decisions play an important role for an organisation. These decisions may be related to the new resources, organising others or reallocating others. Strategic decision deal with the threats and opportunities with harmonizing organizational resource capabilities. Strategic decisions are long term decision. Strategic decisions are what is our future panning and these decisions are made very carefully. Strategic decisions are always arranged according to the organisation mission and vision. These decisions are related to the overall planning of the organisation. These decisions deal with the organisation growth that how we have to do planning for the successful future of the organisation. Strategic are always at the top most level, as these deal with the future so these decision are always uncertain and involve lot of risk. Strategic decisions are complex in nature. Figure 1 Strategic decisions are always designed to help the senior management to improve the quality of their decisions. The whole process of strategic decision gives all the participants a good grasp of modern concept of strategic analysis. However all the decision are made by the managers and the people at the senior level but strategic decision will help the managers that how to deal with the process of decision making. Cost leadership mean to gain the competitive advantage over the rivals in market. In order to gain the competitive advantage firms always try to recruit cheap labour and produce the goods at low cost. Firms try to sell their products at average price to gain higher profits than its rivals or they sell their products below the average industry price to the higher market share. However it does not mean that low cost always lead to low price of the product. If you are the only producer of the product in the market then you can produce the product at the low price and can sell the product at your desired price. Some of the organisations are very good in that strategy, such as Toyota, they are not producing high quality autos at low price level, but they have their brand name and use high quality marketing skills to maintain a premium price policy. (www.marketingteacher.com). (www.coursework4you.co.uk) Figure 1 Micheal poters generic model (1985) Just in time: Just in time mean what is needed, when its needed and the quantity needed. In order to produce a large number of products such as automobile, which consist of almost 30,000 parts, it is very important to create a detailed production plan, for example. If we work on the production plan we can eliminate so many factors like waste, inconsistencies in production and work, and unreasonable requirement and this all can lead to an improved productivity of product. Toyota use pull approach for the production like kanban card paced pull strategy to minimize the inventory level. In the pull strategy customer demands the product and pull it out from the delivery channel. This is because when the demand and the production of the product in very high and it is used to decrease the lead time. Differentiating your product what is also call a pull strategy in these days is basically a genuine pull strategy. And all thye marketing approach is diverted to this pull strategy. The just in time pioneer Toyota using pull strategy which manages there inventory level in the cost effective away and stringent possible way that does not mean that the product is made and pushed to the customer but it is produced in response to the customer. This strategy is becoming common now a days and every firm tries to follows this strategy. Toyota is using a cacr electronic to increase the communication between people, society and automobile. To achieve their goal they have dividing ITS in to five basic areas to work on. So by the managing and coordinating the relation between them the plan is main tain the high growth and development which is called as total Mobility Company. The first car that has the more complex and sophisticated function which include onboard computers and sensor which control the car function and second they are providing the multimedia for their vehicles which represent the new field for the mobile communication. Conceptual diagram of the Kanban System Two kinds of kanban (the production instruction kanban and the parts retrieval kanban) are used for managing parts. (www2.toyota.co.jp) http://www.managementstudyguide.com/strategic-decisions.htm http://tools.ashridge.org.uk/website/content.nsf/FileLibrary/4C8918B0EA4CDB988025718E00558E14/$file/STDC.pdf http://www2.toyota.co.jp/en/vision/production_system/just.html Inside the mind of Toyota: management principles for enduring growth   By Satoshi Hino ..page number 327 edition 2006 Information technology strategies: how leading firms use IT to gain an advantage   By William V. Rapp..page number 149..152edition 2002 http://www.marketingteacher.com/Lessons/lesson_generic_strategies.htm http://www.quickmba.com/strategy/generic.shtml http://www.coursework4you.co.uk/essays-and-dissertations/porter-generic-strategies.php As we know that Toyota is the leading automobile company but to gain the competitive advantage on its rivals in automobile industry is not so easy. There are many competitive challenges which Toyota is facing in the global market environment. Basically competitive challenges are a research offering design to help asset management, to improve the productivity and effectiveness of a business and to maintain the standard performance against competitors. Competitive challenges are confront in annual competitive challenges report on the competitive dynamics of the industry. Competitive challenges identify the inefficiencies in an organisation. It also examine the; profitability, productivity, asset growth, and product competitiveness, customer satisfaction and marketing. Senior managers are enabling to plan business strategic objectives by highlighting the areas of success and failure compared to peers. It allows you to clearly identify sales resource efficiency. http://www.greenwich.com/WMA/products_services/comp_chal/comp_chal_home visited 29/03/10 at 21.20 Toyota is great example of what happens when your competitors build a strategic advantage by setting a high standard in a critical area. For more than two decades Toyota and Honda have been the quality leaders in attracting car buyers who wants better reliability and quality in their vehicles. In Dec-2009, the economists described the problem of quality issues which Toyota is facing and how it is trying to deal with them. Akio Toyoda the president of company recognises that there is need for an innovative design to beat competitors. That may be challenge. Toyotas success has been built on its reliability and standard of quality. http://www.baldrige.com/sector/business/toyotas-strategic-challenge/ To maintain quality standards and building an innovative design is not an easy task. Toyota never compromise on quality but still having problems due to its massive production. Consequently, to establish in the global market the three main technologies, TPS (Toyota production system, TDS (Toyota development system), TMS (Toyota marketing system) should be established and strengthened. http://williamghunter.net/images/toyota_management_structure.png Management structure at Toyota In global market a firm face number of challenges these challenges the effect the competitive and determines how the firm can achieve economies of scale in multi countries environment. In striving to develop a strategy that will make it more competitive, the firm must deal with four interrelated challenges of global marketing strategy. To bring the change and be innovative is very big challenge for every firm and for Toyota as well. Rapid change pervades product development, production processes and it also builds the competitive pressure as customers more mobile and is exposed new ideas through new global media. Introducing a new model every year has become compulsory which incurs high cost and also keeps in consideration the taste, culture and infrastructure of the area. Rapid change has both positive and negative aspects. To bring a positive change you have to be very care full about the utilization of resources effectively. For instance, we know very well that Toyota launched its new model Prius and the car has a manufacture fault. It was a good change but lake of quality management and now faced a huge loss and company recalled for its 8.5 million cars because of its accelerator and floor mat problem. http://news.bbc.co.uk/1/hi/8505402.stm http://www.google.co.uk/search?hl=enq=four+challenges+of+global+marketmeta=aq=faqi=aql=oq=gs_rfai= Another challenge which most of the companies face is complexity of managing international operations. Technological advances enable management to control operations on a broader geographic scale but at the same time these advances add complexity, as management has to analyse tools and skills to handle the international infrastructure. As we know Toyota is already facing a quality problem because of its massive production. As we know Toyota mostly designed its all product in Japan according to the local environment and launches the same product in the international market. It increases the complexity of product. Yet it is difficult for the organization which elevates quantity its main goal instead to focus on providing the highest quality. Toyota is putting more pressure on their supplier to increase their production without listening to their possible effects on quality. This is because of in experience Toyota managers and rapid expansion. The level of complexity increase when Toyot a introduced a hybrid vehicle, the Prius with its two power sources which requires greater engineering expertise. http://blogs.hbr.org/cs/2010/02/toyota_the_downside_of_hyper_g.html Increasing competition in global market brings another challenge to Toyota at all stages of involvement in international market. In countries such as India, China, Malaysia the threat of competition is more because, their own domestic market is opening up to foreign competition, increasing more awareness of international market opportunities. Competition can be on different basis like delivering superior quality to consumers. However Toyotas success on global market depends on knowledge accumulation and effective use of resources. Introduction of hybrid car by Toyota is one of great example of building a competitive advantage and capturing the global market. http://www.hoovers.com/company/Toyota_Motor_Corporation/crxxsi-1.html http://www.google.co.uk/search?hl=enq=four+challenges+of+global+marketmeta=aq=faqi=aql=oq=gs_rfai= This challenge relates to the firms social responsibilities in the global market place. Environmental issues for example, to limit pollution of the atmosphere through the emission of gases and other toxic substances is one of the challenges Toyota is facing. To produce and design which are environmentally friendly is very challenging. Rapid change, higher competition and increased complexity in the global market make it more difficult. To become environment friendly Toyota has come a long way since they launch their first hybrid car ten years ago. http://www.design21sdn.com/organizations/196/posts/997 These are some problems which is Toyota facing from last few years. The problems started in 1998 with Toyotas luxury car Lexus and now Toyota again in trouble with its newly launched Prius hybrid car. After becoming the giant of automobile Toyota looks bit careless. But when we talk to Toyotas representatives then we found that the reality is different. After the recent scenario people have started thinking about Toyota. In the light of Toyotas recent quality failure we can easily say that Toyota is only focusing on massive production. We can say if Toyota start focusing on some current issues which company facing now then Toyota can gain its lost repute easily. References Inside the mind of Toyota: management principles for enduring growth   By Satoshi Hino ..page number 327 edition 2006 Information technology strategies: how leading firms use IT to gain an advantage   By William V. Rapp..page number 149..152edition 2002 http://www.thinkingmanagers.com/companies/toyota.php http://blogs.hbr.org/cs/2010/02/can_toyota_hansei_its_way_out.html http://www.mainstreet.com/article/smart-spending/autos/what-toyota-should-have-done-brake-override?page=1 http://www.egmcartech.com/2010/02/26/inaba-toyota-shouldve-done-a-better-job-sharing-information-with-lawmakers/ http://www.managementstudyguide.com/strategic-decisions.htm http://tools.ashridge.org.uk/website/content.nsf/FileLibrary/4C8918B0EA4CDB988025718E00558E14/$file/STDC.pdf http://www2.toyota.co.jp/en/vision/production_system/just.html http://www.marketingteacher.com/Lessons/lesson_generic_strategies.htm http://www.quickmba.com/strategy/generic.shtml http://www.coursework4you.co.uk/essays-and-dissertations/porter-generic-strategies.php http://www.greenwich.com/WMA/products_services/comp_chal/comp_chal_home visited 29/03/10 at 21.20 http://www.baldrige.com/sector/business/toyotas-strategic-challenge/ http://news.bbc.co.uk/1/hi/8505402.stm http://www.google.co.uk/search?hl=enq=four+challenges+of+global+marketmeta=aq=faqi=aql=oq=gs_rfai= http://blogs.hbr.org/cs/2010/02/toyota_the_downside_of_hyper_g.html http://www.hoovers.com/company/Toyota_Motor_Corporation/crxxsi-1.html http://www.design21sdn.com/organizations/196/posts/997 http://www.fastlane.com.au/News_Toyota/vision_2010.htm http://answers.yahoo.com/question/index?qid=20100210132838AAHTQJm http://www.fastlane.com.au/News_Toyota/vision_2010.htm http://www.mainstreet.com/article/smart-spending/autos/what-toyota-should-have-done-brake-override?page=1 http://www.egmcartech.com/2010/02/26/inaba-toyota-shouldve-done-a-better-job-sharing-information-with-lawmakers/ www.marketingteacher.com www.coursework4you.co.uk http://www.managementstudyguide.com/strategic-decisions.htm http://tools.ashridge.org.uk/website/content.nsf/FileLibrary/4C8918B0EA4CDB988025718E00558E14/$file/STDC.pdf http://www2.toyota.co.jp/en/vision/production_system/just.html http://www.marketingteacher.com/Lessons/lesson_generic_strategies.htm http://www.quickmba.com/strategy/generic.shtml http://www.coursework4you.co.uk/essays-and-dissertations/porter-generic-strategies.php http://www.greenwich.com/WMA/products_services/comp_chal/comp_chal_home visited 29/03/10 at 21.20 http://www.baldrige.com/sector/business/toyotas-strategic-challenge/ http://news.bbc.co.uk/1/hi/8505402.stm http://www.google.co.uk/search?hl=enq=four+challenges+of+global+marketmeta=aq=faqi=aql=oq=gs_rfai= http://www.design21sdn.com/organizations/196/posts/997

Structured query language: Development

Structured query language: Development Abstract Database technology and the Structured Query Language (SQL) have grown enormously in recent years. This paper presents results of the research on the historical perspective of the development of SQL and its continuing development. Applications from different domains have different requirements for using database technology and SQL. This paper also presents an overview on definition of the Standard Query Language, and highlighted the several benefits and produce literature on risks of adopting a Standard Query language. Keyword SQL, DBMS, XML, Data, Database. Introduction Standard Query Language (SQL) is today the standard language for relational and object-relational databases. Application programs commonly include a relatively large number of SQL queries and updates, which are sent to the Database Management System (DBMS) for execution. The most generally used database management systems, such as Oracle, Access, mySQL, SQLserver, Paradox, Ingres, and others, are all claimed to be relational. Certainly, they all use SQL which itself is often simulated to be an indicator of a relational database system. The purpose of this paper is to discuss the historical perspective of the development of SQL and its continuing development. This article also highlighted the benefits and risks of adopting a standard query language. This paper is based on review history of the Standard Query Language and literature on benefit and risks of adopting SQL. Evolution and current situation of the SQL Abreu, et.al. (2006) described that the relational model came about as a result of E. Codds research at IBM during the sixties. The SQL, originally named SEQUEL (Structured English Query Language), was implemented in an IBM prototype (SEQUEL-XRM), during the mid-seventies. Some years later, a subset of this language was implemented in IBMs System-R. In 1979, ORACLE emerged as the first commercial DBMS based on SQL, followed by several other products such as SQL/DS, DB2, DG/SQL, SYBASE, INTERBASE, INFORMIX, UNIFY. Even those which had not originally implemented SQL as their base query language, offered SQL interfaces such as INGRES, ADABAS, SUPRA, IDMS/R. As a result of this process, Standard Query Language became a de facto standard. In late 1982, American National Standards Institute (ANSI) H23 begins to standardize SEQUEL which is version of the relational data model through the IBM language. In 1986, renamed SQL by H2, basic SQL was completed and become an American National Standard and soon an ISO standard. In 1989, the first version of the SQL standard was revised and an addendum, which included main improvements on referential integrity issues, was published. Meanwhile, ANSI brought out a standard for embedded SQL. In the early nineties, a new version, known as SQL2 or SQL-92, was published by ISO. Both the semantic capabilities of the language and error management were then considerably improved. That standard was complemented a few years later, with the approval of SQL/CLI (Call-Level Interface) and SQL/PSM (Persistent Stored Modules). SQL became a complete computational language, with features such as control structures and exception handling. During the last half of the nineties, SQL was extended by the inclusion of object-oriented capabilities. The resulting standard was divided into several parts. This version, previously known as SQL3 and then finally called SQL:1999, incorporated features such as new basic data types for example very large objects, user defined data types, recursive query operators, sensitive cursors, tables generalization and user roles. According to Abreu, et.al. (2006), The latest version of the standard is the SQL:2003, which is there are major revisions and extensions to most parts of the SQL:1999 standard. This version contains SQL/XML which is XML related specifications, new basic data types such as bigint, multiset and XML, enhancements to SQL-invoked routines, extensions to the CREATE TABLE statement, there are new MERGE statement, schema object which is the sequence generator and two new sorts of columns for identity and generated. He also produced the Table 1 as summarizes the evolution of SQL. Table 1 Evolution of SQL Year SQL 70s Relational model DBMS prototypes (SEQUEL XRM) First relational DBMS 80s ANSI SQL-86 standard ISO SQL-87 standard SQL-89 addendum ANSI embedded SQL 90s SQL 92 SQL/CLI SQL/PSM SQL:1999 2003 SQL:2003 Accordingto Wikipedia, thereis another standard produced at 2006 and 2008, The SQL:2006 by ISO/IEC 9075-14:2006 which defines waysfor SQL for conjunction with XML. It also defines how to do storing and importing XML data for SQL, manipulating the data on database and publishing SQL data and XML in XML form. In addition, by use of Query and XML Query Language, it can integrate into their SQL code the published by World Wide Web Consortium (W3C) in order to concurrently access ordinary SQL-data and XML documents. The latest standard is SQL:2008, it legalizes ORDER BY outside cursor definitions. It adds INSTEAD OF triggers and the TRUNCATE statement. Abreu, et.al. (2006) highlighted the SQL:2003 standard is composed of nine parts, which are briefly described in Table 2. The numeration of parts is not contiguous due to historical reasons: some parts have disappeared such as SQL:1999s part 5 SQL/Bindings was included in part 2 of SQL:2003 and other parts are new. The latter resulted either from further partitioning of previous parts such as part 11 was previously included in SQL:1999 part 2 or from the implementation of new requirements, such as parts 13 and 14, dealing with Java methods and XML data, respectively. Since the SQL:1999, the SQL standard has evolved, to support the object-relational paradigm. This paradigm proposes a good compromise between relational and object-oriented databases. The former have a robust data model which is the relational one and powerful query optimization, recovery, security and concurrency mechanisms. The latter incorporate object-oriented mechanisms such as encapsulation, generalization, aggregation and polymorphism, and allow representing more complex elements which are required in several domains, such as CAD, CAM or GIS. Object-relational databases offer the possibility of defining classes or abstract data types, as well as tables, primary and foreign keys and constraints, as relational databases also do. Furthermore, generalization hierarchies can be defined among classes or tables. Table attributes can be defined in a simple domain for example CHAR(25) or in a user-defined class, as a complex number or image. Table 2 Structure and summary of the SQL:2003 standard Part Name Description 1 Framework (SQL/Framework) Overviewof the standard. It describes terms and notation used in the other parts. It also defines the result of processing statements in that language and the grammar of SQL by a SQL-implementation that has been illustrating in the conceptual framework used for other parts. 2 Foundation (SQL/Foundation) Thispart describes the basic operations on SQL-data and data structures. The functional query such as controlling, maintaining, accessing, creating, and protecting SQL-data. It also defines the semantics and syntax of a database language. It deals with the portability of data definitions and compilation units between SQL-implementations and the interconnection of SQL-implementations. 3 Call-Level Interface (SQL/CLI) Itdescribes procedures to execute SQL statements within standard programming language in application written, such the SQL statements will be executed use independent functions. 4 Persistent Stored Modules (SQL/PSM) It defines how the semantics and syntax of a database language has been declare and maintain persistent database language systems in SQL-server modules. 9 Management of External Data (SQL/MED) Extensionsto Database Language SQL is definedfor support management of external data purpose by using data link types and foreign-data wrappers 10 Object Language Bindings (SQL/OLB) Itdefines SQLJQ, which is describes extensions in the Java programming language, for support embedding of SQL statements into programs written. The syntax and semanticsof SQLJ described by this part, as well as mechanisms to make sure binary portability of resulting SQLJ applications. This part also defines a number of Java packages and their classes. 11 Information and Definition Schema (SQL/Schemata) Thispart defines a Definition Schema that characterizes the SQL object identifier, the integrity and structure constraints of SQL-data, the authorization and security specifications associated to SQL-data, the features, sub-features and the support that each of these has in an SQL implementation and also packages of this standard, and an Information Schema. It also includes SQL-implementationinformation and sizing items. 13 Routines and Types Using the Java Programming Language (SQL/JRT) Itdescribes the Java programming language on doing capability of invoking static methods as SQL-invoked routines and SQL structured user-defined types for using classes specified in the Java programming language. 14 XML-Related Specifications (SQL/XML) Thispart describes ways in which SQL also can be used for conjunction with XML. SQL Overview Gardner and Hagenbuch (1983) stated that Relational DBMSs are normally accessed via a data language. In order to allow the DBMS to optimize accesses to the database and to deal with problems related to concurrent access by multiple users, the languages are typically very high level. The SQL is an example of such a language that can be used for that purpose. They also said that SQL statements are non-procedural statements of what data to retrieve, for example the query statements to retrieve employee such as SELECT * FROM EMP , or what operation to perform, for example the query statement to delete some data which is non-queries such as DELETE EMP WHERE NAME = Jones .While simple SQL statements can easily be entered interactively by end-users, the complex sequences of operations required by most applications for example closing the books for the end of month, those are better handled by embedding SQL in a procedural programming language. According to Kuhlemann, et al. (2008) SQL is a database query language used for formulating statements that are processed by a database management system for create and maintain a database. The SELECT statement is the most commonly used by the SQL query which can retrieve data from one or more tables in the database. It can limit the retrieved data using conditional statements in the WHERE clause, the GROUP BY clause can use for group related data and it can limit the grouped data with the HAVING clause; for order or sort data which based on different columns using the ORDER BY clause. He also stated that SQL consists of many statements to create and manipulate database objects. Since its first standardization in 1986, more and more functionality is being included in SQL in each subsequent standard covering a variety of aspects of user interaction. The latest edition of the SQL standard, referred to as SQL:2003, supports various functionality such as call level interfacing, foreign-data wrappers, embedding SQL statements in Java, business intelligence and data warehousing functions, support for XML, new data types, etc. The next standard, called SQL 20071, it will most likely add features like regular expression support, binary and outing decimal data types, materialized views, streaming data support, XQuery support and support for the Resource Description Framework (RDF) and the semantic web. Many researchers have led the huge scope of SQLs functionality to advocate the usage of a `scaled down version of SQL, especially for embedded systems. The hardware limitations such as small RAM, small stable storage, and large data read/write ratio come up from embedded systems. Also the applications where embedded systems are used, for an example such as healthcare and bank cash cards, need only a small set of queries like select, project, views, and aggregations. Kuhlemann, et al. (2008) described that a standard called Structured Card Query Language (SCQL) by ISO considers inter-industry commands for use in smart cards with constrained functionality of SQL. This issue has been proposed to address by some database systems and SQL engines. They are distinguished as `tiny, e.g., the TinyDB2 database system, for extracting information from a sensor network and tinySQL3 SQL engine, which is a Java SQL engine that supports only a few SQL statements like select, update, insert, delete. While the standardization process shows how SQL has increased in size and complexity in terms of features provided, efforts for `scaled down versions show a need to control and manipulate features of SQL. Gardner and Hagenbuch (1983) stated that SQL is a data language designed for use with the relational data model. The executable unit of SQL is the statement, but there are no SQL programs. SQL statements execute in the context of a single enrolled user of the database. The context in which a statement executes chooses what advantages it may exercise on objects in the database. Just only one or two contexts will be absorbed by an application program. Many SQL statements may run within each context. Each statement isdescribed by the DBMS, i.e., prepared for execution. Catrambone and Yuasa (2006) cited in (Smelcer, 1989) described that the Structured Query Language for databases, which sometimes referred to as the ‘‘Standard Query Language, is a command language for relational databases. It was preferred here as the test domain because writing a query with SQL is a relatively complicated task and because the knowledge required to write queries can be fully specified. Moore (1992) said that â€Å"SQL† was once an acronym for the â€Å"Structured Query Language† which was associated with a propriety implementation. When SQL is used to refer to the ANSI standard, it is no longer an acronym, simply a short form of â€Å"Database Language-SQL†. Benefits of adopting SQL Donaho and Davis listed that several features make Standard Query Language at least as good as any other query language currently in use : The basic concepts and syntax of SQL are easy for learned. This short initial learning period can decreases the amount of training required and it also can increases productivity. SQL is a reasonably high-level language. The programmer can write queries without knowing all of the intimate details of the DBMS implementation. For example, a SELECT clause allows the user to identify the needed data without indicating how to access it. SQL associate the data definition and data manipulation languages. Unlike other query languages, SQL uses the same syntactic constructs for definition functions and manipulation functions. This regularity makes the language easier to learn and use. SQL provides the functionality needed for most database applications. That is, the language is powerful enough to do most of the things required in a database application. According to Biggar, Chawla and Meese (2009), other benefits of adopting SQL include: Lower capital and operational costs by reduced IT footprint, easier management, storage platform features and licensing advantages. Improved agility and manageability by isolating application workloads on the storage system, providing heterogeneous storage support, and allowing live automated provisioning of storage. Higher availability by simplified backup and recovery, availability during server maintenance, failover support through physical host clustering, and business continuity or disaster recovery. Hoffer (2009) also stated the benefits of SQL are as follow: Reduced training cost, training for organization can focus one language only. Productivity, IS professionals become more proficient and learn SQL with it from continued use. They can increase the productive, usually programmers can more rapidly maintain the existing program. Application portability, when each machine uses SQL the applications can be moved from machine to machine. Application longevity, when new versions of DBMSs are introduced and the standard of language is enhanced, the applications will simply be updated. Reduced dependence on a single vendor, which may lower prices and improve service because of the market for such vendors can become more competitive,. Cross-system communication, managing data and processing user programs can become more easily communicated. Risks of adopting SQL Maciol (2008) stated that SQL has a row of limitations coming from its foundations such as: It is difficult for defining terms and lists. There is limitation of atomic data. Lack of repetition and iteration. Limited possibilities of data processing control. Lack of deduction possibility. Chan, Lu and Wei (2003) listed the problem while using SQL : Comprehension difficulty : Complex queries are not easy to analyze, usually by another person. The nested maze is quite confusing. This confirms one of the theoretical flaws of SQL not well defined semantics for nesting (Codd 1990). Multiple joins of many tables can lead to uncertainty of the query accuracy. Logical errors are difficult to detect, as compared to 3GLs. Formulation problem : Joins are difficult for end-users. Too many aggregate functions in a single query have led to problems. Use of wrong field and name definition. Unable to format the output as desired. Variables used with wrong variable types, especially for embedded SQL. Performance Response is slow when system does not select the best path to access tables. Database contention occurs by simultaneous accesses A query may need to be broken into smaller queries to speed up processing time. This requires more temporary space. Unclear error message sometimes give wrong impressions. They also stated that usually whenusers encounter problems with SQL, the majority refers to the manual. This also confirms the finding that manuals form a substantial secondary source of SQL knowledge. Mostly prefer try to find the assistance of colleagues or superiors. Only a minority, attempt to query with other languages, while less will try another means, one of which was to try until get it right, to SQL manuals. Brass and Goldberg (2005) highlighted that errors in SQL queries can be classified into syntactic errors and semantic errors. A syntactic error means that the entered character string is not valid SQL. Then there are print an error message because it cannot execute the query by any DBMS. Thus, the error is easy to correct and definitely detected. A semantic error means that a legal SQL query was entered, but the query does not or not always produce the intended results, and is therefore incorrect for the given task. Semantic errors can be further classified into cases where the task must be known in order to detect that the query is incorrect, and cases where there is sufficient evidence that the query is incorrect no matter what the task is. Kiefer and Nicola (2009) observed that the adoption of SQL/XML faces several challenges. When relational legacy applications need access to new XML data, it is often too expensive to convert them from SQL to SQL/XML. Another frequent challenge is to actually write queries and updates with SQL/XML and Query. There are numbers of problem can occur such as: Users need to learn these new languages, which are often perceived as difficult to master. This stems from the differences between the XML data model and the relational data model. SQL/XML involves path expressions that navigate the tree structure of XML documents. To write path expressions, users must know the structure of the XML data in detail. It is not enough to know which data items exist, it is also necessary to know their exact case-sensitive name, namespace, and location within the document structure. But, this structure is often complex, difficult to understand, or even unknown to the user. As more XML documents are accumulated in a database, newer documents may have a different XML Schema than older ones. This requires queries and updates to work across documents for different schemas, which compounds the complexity of writing SQL/XML statements. Also, existing XML queries may need to be changed when the XML Schema evolves. In a hybrid database, where some data is stored in relational format and some in XML format, users need to know which data is in which format before they can write correct queries. Conclusion The SQL (Structured Query Language) is presently available for most database management systems. The SQL:2008 is the latest standard whichlegalizes ORDER BY outside cursor definitions. It also adds INSTEAD OF triggers and the TRUNCATE statement. This paper present briefly overview history of Standard Query Language, it also analyze benefits and risk of adopting SQL. There are benefit of adopting SQL such as lower capital and operational costs, improved agility and manageability and higher availability. There are many risk occur when adopting SQL, but usually the user can easily handle that risks. In future work, it can investigate patterns for SQL queries in greater detail such as analyzing SQL queries from real projects. References Abreu, F.B., Baroni, A., Calero, C., Piattini, M. (2006). An ontological approach to describe the SQL:2003object-relational features. Computer Standards Interfaces, 28, 695-713. Biggar, H., Chawla, A., Meese, L. (2009). The Benefits of Virtualizing Microsoft ® SQL Server ® in Hitachi Storage Environments. http://www.hds.com/assets/pdf/the-benefits-of-virtualizing-microsoft-sql-server-wp.pdf. Brass, S., Goldberg, C. (2005). Semantic errors in SQL queries: A quite complete list. The Journal of Systems and Software, 79, 630-644. Catrambone, R., Yuasa, M. (2006). Acquisition of procedures: The effects of example elaborations and active learning exercises. Learning and Instruction,16 , 139e153. Chan, H.C., Lu, H., Wei, K.K. (1993). A Survey on Usage of SQL. Sigmod Record, Vol. 22. Davis, G.K., Donaho, J.E. Ada-Embedded SQL : the Options. Vii.3-72. Gardner, M., Hagenbuch, B. (1983). Interfacing Apl And Sql. .ACM, 0-89791-095-8/83/0400-0109. Hoffer, J.A., Prescott, M.B., Topi, H. (2002). Modern Database Management. New Jersey : Pearson Education. Kiefer, T., Nicola, M. (2009). Generating SQL/XML Query and Update Statements. ACM,978-1-60558-512-3/09/11. Kuhlemann, M., Saake, G., Siegmund, N., Sunkle, S., Uller, M.R. (2008). Generating Highly Customizable SQL Parsers. ACM, 978-1-59593-964-7/08/03. Maciol, A. (2008). An application of rule-based tool in attributive logic for business rules modeling. Expert Systems with Applications, 34, 1825-1836. Moore, J. W. (1992). Minimizing the disadvantages of embedded sql/ada. ACM, 0-S9791-529-1 /92/0011-0407. Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/SQL.